In July 2011 the State Government announced funding cuts to public libraries across Victoria, including Geelong Regional Library Corporation.
The response from the community was swift and strong. A clear message was sent to the State Government that Victorians love their public libraries and value the contribution they make to their communities.
The Municipal Association of Victoria (MAV) and the Public Libraries Victoria Network (PLVN) were also quick to respond and have been working hard on advocacy activity. The second stage of their ‘Save Our Libraries – Fairer Funding’ campaign has begun. Together they have created the Victorians Love Libraries campaign, a state-wide public libraries initiative to encourage more people to visit their local library and to encourage greater advocacy at all levels of Government.
The Victorians Love Libraries campaign was officially launched on March 19th 2012, at Clayton Library by the Minister for Local Government, Hon Jeannette Powell. The campaign’s objective is to strengthen public support for libraries and to gain new champions in government. It aims to surprise people, excite people and encourage people, by giving them a fresh new look into what’s on offer at public libraries.
There are already 2.6 million public library members in Victoria, and many more library users. However, there are a significant number of people who are not aware of the resources, programs, technology, events and social activities that their public library offers free to their community.
The PLVN has commissioned a broadcast quality advertisement which can be accessed via You Tube at the link below.
To learn more about this campaign and the role of public libraries in our communities you can visit:
The PLVN website:http://www.plvn.net.au/node/105